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Over the last few months I’ve been working with a group of lawyers with whom I don’t regularly work. It’s been a great experience for them and for me. I’m getting to know them and their practices better. They are getting to know me and how competitive intelligence can help them reach their business goals. However, it’s also made me take a step back and take stock of my interactions. Too easily I fall into a routine of taking and answering requests, taking and answering requests. Talking to these lawyers who don’t really know me, working with them, listening to their needs, and helping them to understand the resources available has reminded me to step out of the routine and into the moment. We read every day in the legal literature that lawyers need to differentiate themselves in the eyes of their clients. We, as CI professionals, must also heed that advice.
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By Steve Salkin
Is the lunch meeting still a thing? Is it a lost art? A lost opportunity?
Need to Do More with Less? Focus on CRM Success
By Chris Fritsch
In this era of more with less, marketers desperately need tools to fill in the gaps between more and less. One potential tool should be the firm’s customer relationship management software.
How Current and Future Leaders in Legal are Adapting Their Communication Styles
By Ari Kaplan
Ari Kaplan speaks with Andrew J. Sherman, a partner with Brown Rudnick, and Ross Guberman, the founder and CEO of LawCatch and the developer of BriefCatch, a software platform designed to elevate legal writing.
Using the Three Pillars of Marketing Effectively In Today’s Digital Marketplace
By Meg Pritchard
While our three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.