Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmFeaturesLaw Firm Marketing and Business DevelopmentSocial MediaTechnology Media and Telecom

Podcasts Are the New Black for Law Firm Business Development

By Gina Rubel 
November 01, 2019

Before jumping into the podcast foray, law firm leaders must think strategically about podcasting as a tool for marketing and business development. Resources, bandwidth and buy-in are needed to produce a successful podcast — along with patience as podcasting success is determined by long-term results.

For buy-in, let's start with some statistics. Podcasts are more popular than blogging, videos, and television. The average podcast consumer listens to seven podcast episodes per week, and 93% of podcast fans listen to most of an episode. Sixty-one percent of podcast consumers listen to podcasts more than watching TV. As of 2019, 51% of the U.S. population has listened to a podcast. It is expected that by 2022, 132 million people in the United States will listen to podcasts. According to Podcast Insights:

  • Podcasts are most often consumed at home (49%) or in a car (22%);
  • Listeners are loyal, affluent and educated;
  • 40% of Americans 54 or younger listen to podcasts monthly; and
  • 41% of monthly podcast listeners are more likely to earn $75,000-plus annually.

Before your law firm leaps into podcasting, answer these questions:

  • What is the purpose of the podcast? Why do you want to enter the podcast space?
  • Whom does the firm wish to influence? Will the podcast be focused on B2B, B2C or both?
  • What does the firm have to offer via a podcast, and what will be its impact?
  • What does success of a podcast look like for the firm, and how will success be measured?

Benefits of Podcasting

Podcasts deepen client relationships and trust, which lead to more work and referrals.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
New York's Latest Cybersecurity Commitment Image

On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.

The Bankruptcy Hotline Image

Recent cases of importance to your practice.

The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

How AI Has Affected PR Image

When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.

CLE Shouldn't Be the Only Mandatory Training for Attorneys Image

Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.