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In my 20 plus years working with lawyers I have learned that all lawyers want to be wanted and valued by their firms. According to the famous psychologist, Abraham Maslow, everyone needs to understand how they fit in and have a sense of belonging. It has become apparent that tomorrow’s legal talent requires even more hand-holding than previous generations because the “just do it” attitude, does not work. They want to understand why and what’s the payoff of their efforts. By creating a firm culture that addresses these concerns you will heighten your firm’s ability to retain precious talent. Following are 10 strategies your firm can implement.
By Jaimie B. Field
How to motivate attorneys to do rainmaking activities they need to do has become a critical question during the pandemic because the usual avenue that the predominance of attorneys used to build books of business of in-person networking had been eliminated for almost 15 months.
By Melanie Trudeau
There are six steps to developing a content marketing program. These steps should give you the framework you need to execute an ongoing — and effective — content marketing model.
By Sheila Murphy
Impactful Diversity & Inclusion (D&I) programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.
By Brandie Knox
This article identifies why investing in digital tools and applications is more important today than ever and provides examples and potential questions law firms should contemplate.