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Law Firm Management Law Firm Marketing and Business Development

Leadership in Law: Getting a Seat at the Table

How Law Firm Marketers Can Assume a Leadership Role

The marketing director needs to gain “a seat at the table” in order to have a voice in planning, and to be viewed as an integral member of the firm’s management team. How do you go about earning that seat?

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Once upon a time, the “marketing director” at a law firm was likely to be a legal “secretary” who printed out attorney bios and ordered business cards. In time when a “white glove” approach to relationship building was all that was deemed necessary, marketing and business development was not a priority.

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