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The marketing director needs to gain “a seat at the table” in order to have a voice in planning, and to be viewed as an integral member of the firm’s management team. How do you go about earning that seat?
Once upon a time, the “marketing director” at a law firm was likely to be a legal “secretary” who printed out attorney bios and ordered business cards. In time when a “white glove” approach to relationship building was all that was deemed necessary, marketing and business development was not a priority.
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Business Development: When the Road Is Bending
By Sheila Murphy
2020 and 2021 have not just been bends in your business development road — it has been more like the road has been placed on top of a roller coaster where you cannot see what the next curve holds.
Leadership in Law: 5 Ways Attorneys Can Utilize Accountability Partners to Build Business
By Randi Rosenblatt
As individuals, accountability helps propel us forward. It forces us to prioritize with intention and makes us enhance our efficiencies so that we can…
Marketing Analytics: More Is Not Always Best
By Penny Paul and Susan Peters
In the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.
What ALM Reporters and Editors Expect from Law Firms and PR Pros In 2021: Part II
By Gina F. Rubel
At the end of 2020, I had the opportunity to interview seven members of the ALM Media editorial staff. This is Part II of a series of questions.
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