Sales Speak: Selling in Times of Uncertainty

The natural instinct during times of chaos is to move into a place of scarcity. The single best gift you can offer clients is courage and confidence about the path forward.

5 minute read March 20, 2020 at 03:14 PM

Debra Baker

Sales Speak: Selling in Times of Uncertainty

Two days before the World Health Organization declared Coronavirus a pandemic, I conducted a business development session with a new client. As you might imagine, the impact of the crisis was top of mind.

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