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For most of us, what’s happening in the workplace is unprecedented. Many of us, who are happy to still be employed, have been thrust into working from home with little to no preparation. As the situation evolves quickly, it’s important to think outside the box to be able to continue servicing our clients. In the legal industry it is time for a paradigm shift. Many firms have struggled with allowing people to work from home for a myriad of reasons. At this point, we have no choice. To help you get off on the right foot, the following are some best practices as we move forward into this new working environment.
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The Critical Role of Law Firm PR During the COVID-19 Crisis
By Randy Lauzinski
PR is earned and sustainable, especially during a crisis. That’s why PR is positioned to step up, take a leadership position and have the greatest impact on company reputation during tumultuous times. The focus and approach necessarily changes during a crisis, but the work should go on.
A 3-Step Formula to Maximize Your Social Media Effectiveness
By Spencer Smith
The Ben Franklin Strategy
Benjamin Franklin will never know this, but he gave us the only social media strategy we need: “Either write something worth reading or do something worth writing.” In the middle of the COVID-19 health crisis, there’s never been a better time for a legal marketing professional to look for the good she or he can highlight within their communities, within their firms or companies, or for individual people.
How Cultivating Existing Client Relationships Can Boost Business Development
By Scott Wallingford
Strategic business development is critical to support firm growth, and CRM software is the backbone of a data-driven approach. This article highlights a few ways to leverage data and software to improve your client experience and create future opportunities.
Want to Increase Creativity to Solve Marketing Challenges During the Pandemic?
By Cindy Kremer Moen
Skip the Doritos and Try Meditation
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