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Law Firm Marketing and Business Development

Make It Stick: Eight Strategies to Make Your Business Development Training More Effective

One factor in the slack of demand for law firms that is not being talked about is the state of the business development training and coaching that firms use to build their business development capabilities in the firm.

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On average, law firms are losing $74,100 in revenues per lawyer each year. Today, lawyers are billing nearly 160 fewer hours than they did a dozen years ago. This stark reality was revealed in the recent State of the Legal Market study by The Center for the Study of the Legal Profession at Georgetown University Law Center and Thomson Reuters Legal Executive Institute. The slack in demand is being driven by a variety of factors, all of which have been well-documented. But one factor that is not being talked about is the state of the business development training and coaching that firms use to build their business development capabilities in the firm.

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