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It’s been more than 15 weeks since COVID-19 hit pause on what seems like the entire world. When firms were in the thick of it, dealing with government-mandated office closures, Back in April, I wrote an article for Marketing the Law Firm’s ALM sibling The Legal Intelligencer about how law firms could navigate the delicacies that came with the global pandemic (see, “Navigating the Changing Landscape Caused by COVID-19.” In March, we were paralyzed as we began quarantined life only to be shocked to our cores in late May as our nation became embroiled in social unrest due to continued systemic racism that can no longer be tolerated. Fast forward to now as the country begins to slowly reemerge from quarantine and reevaluate our fundamental values and beliefs that got us to where we are today. Law firms and other businesses alike are defining what will become our new normal. Challenges facing us in 2019, while seemingly very distant, deserve attention in addition to the new obstacles our firms face during what may be a temporary flattening of the COVID-19 curve. Here are four areas that law firms must continue to address to remain on the right side of 2020.
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By Randy Lauzinski
PR is earned and sustainable, especially during a crisis. That’s why PR is positioned to step up, take a leadership position and have the greatest impact on company reputation during tumultuous times. The focus and approach necessarily changes during a crisis, but the work should go on.
By Spencer Smith
The Ben Franklin Strategy
Benjamin Franklin will never know this, but he gave us the only social media strategy we need: “Either write something worth reading or do something worth writing.” In the middle of the COVID-19 health crisis, there’s never been a better time for a legal marketing professional to look for the good she or he can highlight within their communities, within their firms or companies, or for individual people.
By Scott Wallingford
Strategic business development is critical to support firm growth, and CRM software is the backbone of a data-driven approach. This article highlights a few ways to leverage data and software to improve your client experience and create future opportunities.
By Cindy Kremer Moen
Skip the Doritos and Try Meditation