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It’s been more than 15 weeks since COVID-19 hit pause on what seems like the entire world. When firms were in the thick of it, dealing with government-mandated office closures, Back in April, I wrote an article for Marketing the Law Firm’s ALM sibling The Legal Intelligencer about how law firms could navigate the delicacies that came with the global pandemic (see, “Navigating the Changing Landscape Caused by COVID-19.” In March, we were paralyzed as we began quarantined life only to be shocked to our cores in late May as our nation became embroiled in social unrest due to continued systemic racism that can no longer be tolerated. Fast forward to now as the country begins to slowly reemerge from quarantine and reevaluate our fundamental values and beliefs that got us to where we are today. Law firms and other businesses alike are defining what will become our new normal. Challenges facing us in 2019, while seemingly very distant, deserve attention in addition to the new obstacles our firms face during what may be a temporary flattening of the COVID-19 curve. Here are four areas that law firms must continue to address to remain on the right side of 2020.
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How to Structure Lawyer Blog Posts for Content Marketing
By Ada Kase
Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.
Retirement Succession Can Hedge Against the Risks of Lateral Partner Acquisition
By David Wood
Increasingly, law firms rely upon acquiring lateral partners and practice groups to grow revenue more quickly than they can by increasing output with existing talent. With this kind of money at stake, a prudent firm is constantly on the lookout for ways to hedge against the risks of acquiring laterals. Implementing an effective retirement succession program is one of them.
Why Are Lawyers Still Working Remote?
By J. Mark Santiago
It’s time for attorneys to return to the office on a five day a week schedule. There is significant evidence that shows remote learning is not as effective as in-person instruction.
Sensory Designed Hospitality: Enhancing Workplace Experience Through the Five Senses
By Petra Parros
Organizations understand that their workplace environment reflects the culture of their organization and are making extraordinary changes to their real estate and fundamental differences in their office operations. But is it working?