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It’s been more than 15 weeks since COVID-19 hit pause on what seems like the entire world. When firms were in the thick of it, dealing with government-mandated office closures, Back in April, I wrote an article for Marketing the Law Firm’s ALM sibling The Legal Intelligencer about how law firms could navigate the delicacies that came with the global pandemic (see, “Navigating the Changing Landscape Caused by COVID-19.” In March, we were paralyzed as we began quarantined life only to be shocked to our cores in late May as our nation became embroiled in social unrest due to continued systemic racism that can no longer be tolerated. Fast forward to now as the country begins to slowly reemerge from quarantine and reevaluate our fundamental values and beliefs that got us to where we are today. Law firms and other businesses alike are defining what will become our new normal. Challenges facing us in 2019, while seemingly very distant, deserve attention in addition to the new obstacles our firms face during what may be a temporary flattening of the COVID-19 curve. Here are four areas that law firms must continue to address to remain on the right side of 2020.
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By Michelle Calcote King
Every time a brand is mentioned in the media, authors an article, posts on social media or runs a series of ads, a conversation is happening. The conversation is amplified when the audience engages by sharing the article, commenting on the social media post or clicking on the ads. All of this activity results in a certain share of voice.
By Meghan Frank
As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
By Jennifer Simpson Carr
Responses from GCs on what matters most to their companies when hiring outside counsel.
By Patricia Ellard
Although we understood how important in-person listening was before the pandemic, the background listening was something we used to take for granted. Here are five ways to practice active listening and remain engaged when we can’t be in a physical environment.