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There is nothing worse than meeting with your client and discovering to your surprise they are having discussions, good or bad, with other members of your firm. Such dissonance within the firm can undermine the trust of your clients and compromise your business development and client retention efforts. From a client perspective, these missteps tarnish their experience with your firm. From the firm perspective, instead of working to expand business with these clients, you must now fight to repair the relationship. In today’s time-constrained law firm, however, it is often difficult to track such client engagements, let alone manage or understand them. Fortunately, advances in client relationship management (CRM) software can help connect lawyers across the firm, allowing them to compete as one firm and build on the successful results they have already delivered for clients.
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By Gina Rubel
Part I of this series looks at what veteran legal editors want and expect from law firms and PR pros in 2021. Part II will be in the February issue. Part I offers you a head start.
By Bill Josten
In the chaos of this past year, it is easy to lose sight of long-term priorities for the sake of addressing short-term crises. Firms must be cautious as they re-examine budget priorities to not underestimate the harm that can be caused by failing to consider the long-range damage that can be done to a firm’s brand by cutting back too much on their marketing efforts.
By Sharon Meit Abrahams
In 2021 everyone in the legal field has a virtual platform, so firms of all sizes can jump in and offer webinars on topics that highlight their firms’ practice areas. Create your own virtual programs by following these 5 steps.
By Stacy A. Zinken
In a time when many of us are searching for ways to help support others, could we use our research super powers to support nonprofit organizations in their philanthropic work? I think Yes!