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Law Firm Management Law Firm Marketing and Business Development

The Critical Role of Law Firm PR During the COVID-19 Crisis

PR is earned and sustainable, especially during a crisis. That’s why PR is positioned to step up, take a leadership position and have the greatest impact on company reputation during tumultuous times. The focus and approach necessarily changes during a crisis, but the work should go on.


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Nothing has dominated the news over the last four-plus months like the COVID-19 pandemic, and understandably so. For the legal industry, the crisis has created realities, challenges and even opportunities that some law firms have addressed head-on in rising to the occasion, while others have shied away due to lack of resolve, lack of focus, logistical realities complicated by the crisis, purposeful determination to shift focus or some combination thereof.

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