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Business Development While Social Distancing

While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It requires shifting to doing more thought leadership and relying on social media and webinars. Here are some ideas on how to incorporate these tools into your marketing and business development strategy and turn your connections into new business and referrals.

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While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It just requires us to pivot what we were doing before the pandemic (such as taking clients and prospects to lunch or events, going to in-person networking events and conferences). It involves shifting to doing more thought leadership and relying on social media and webinars.

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