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Despite the current uncertainty, though, developing solid plans with accountability, results and measurement can be done. Preparing a comprehensive business development strategy — one that is integrated with public relations — is more critical than ever to avoid being considered pleasant but boring elevator music.
Most marketing and business development plans and strategies for 2020 pretty much went by the wayside when it became apparent that the initial “two-week” shutdown for COVID-19 became two months, and then two quarters, and there is still little sense of when “going back to normal” might actually happen in the U.S. In light of the dramatic shifts the business world has been forced to make in this time, we will emerge looking very different than we did when first facing these challenges this past March.
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By Michelle Calcote King
Every time a brand is mentioned in the media, authors an article, posts on social media or runs a series of ads, a conversation is happening. The conversation is amplified when the audience engages by sharing the article, commenting on the social media post or clicking on the ads. All of this activity results in a certain share of voice.
By Meghan Frank
As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
By Jennifer Simpson Carr
Responses from GCs on what matters most to their companies when hiring outside counsel.
By Patricia Ellard
Although we understood how important in-person listening was before the pandemic, the background listening was something we used to take for granted. Here are five ways to practice active listening and remain engaged when we can’t be in a physical environment.