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Despite the current uncertainty, though, developing solid plans with accountability, results and measurement can be done. Preparing a comprehensive business development strategy — one that is integrated with public relations — is more critical than ever to avoid being considered pleasant but boring elevator music.
Most marketing and business development plans and strategies for 2020 pretty much went by the wayside when it became apparent that the initial “two-week” shutdown for COVID-19 became two months, and then two quarters, and there is still little sense of when “going back to normal” might actually happen in the U.S. In light of the dramatic shifts the business world has been forced to make in this time, we will emerge looking very different than we did when first facing these challenges this past March.
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How to Structure Lawyer Blog Posts for Content Marketing
By Ada Kase
Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.
Retirement Succession Can Hedge Against the Risks of Lateral Partner Acquisition
By David Wood
Increasingly, law firms rely upon acquiring lateral partners and practice groups to grow revenue more quickly than they can by increasing output with existing talent. With this kind of money at stake, a prudent firm is constantly on the lookout for ways to hedge against the risks of acquiring laterals. Implementing an effective retirement succession program is one of them.
Why Are Lawyers Still Working Remote?
By J. Mark Santiago
It’s time for attorneys to return to the office on a five day a week schedule. There is significant evidence that shows remote learning is not as effective as in-person instruction.
Sensory Designed Hospitality: Enhancing Workplace Experience Through the Five Senses
By Petra Parros
Organizations understand that their workplace environment reflects the culture of their organization and are making extraordinary changes to their real estate and fundamental differences in their office operations. But is it working?
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