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Despite the current uncertainty, though, developing solid plans with accountability, results and measurement can be done. Preparing a comprehensive business development strategy — one that is integrated with public relations — is more critical than ever to avoid being considered pleasant but boring elevator music.
Most marketing and business development plans and strategies for 2020 pretty much went by the wayside when it became apparent that the initial “two-week” shutdown for COVID-19 became two months, and then two quarters, and there is still little sense of when “going back to normal” might actually happen in the U.S. In light of the dramatic shifts the business world has been forced to make in this time, we will emerge looking very different than we did when first facing these challenges this past March.
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By John J. Buchanan
The COVID-19 pandemic has likely changed how law firms operate from now on, and it has affected all areas, from client service and IT to business development and attorney recruiting and advancement. One area that has been especially hit hard is the communications function.
By Ari Kaplan
The pandemic has forced law firms to reevaluate their expenses, refine their budgets, and review their overall operations to adapt to an environment of perpetual uncertainty. To understand their approach, options, and considerations, LSQ engaged Ari Kaplan Advisors to benchmark a range of metrics and perspectives from leaders at an array of organizations.
By David McCann
Lessons from Our Pets During a Pandemic
Our furry companions have used this time of “forced togetherness” to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.
By Larry Bodine
Chief Marketing Officers need to lean in to video now with the decline in face-to-face meetings, mano-a-mano networking at events and speeches before in-person audiences, thanks to the pandemic.