Follow Us
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Despite the current uncertainty, though, developing solid plans with accountability, results and measurement can be done. Preparing a comprehensive business development strategy — one that is integrated with public relations — is more critical than ever to avoid being considered pleasant but boring elevator music.
Most marketing and business development plans and strategies for 2020 pretty much went by the wayside when it became apparent that the initial “two-week” shutdown for COVID-19 became two months, and then two quarters, and there is still little sense of when “going back to normal” might actually happen in the U.S. In light of the dramatic shifts the business world has been forced to make in this time, we will emerge looking very different than we did when first facing these challenges this past March.
*May exclude premium content
Beyond Se Habla Español: Changing How Attorneys Market to the Growing Hispanic Population
By Natalie Fragkouli and Liel Levy
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
Business Development: Biz Dev on a Budget: The Reality for Small and Midsize Firms
By Mike Mellor
If you’re still stuck in “making a business case” for the tools needed to perform data analyses to unlock value, uncover trends and identify practice correlations to drive revenue, it’s not the end of the world just yet!
Media & Communications: Getting Routine Law Firm News Published Still Delivers Value
By Randy Labuzinski
How many times over the past 12 to 24 months have you clicked to read an online story or mention of your law firm or firm’s attorneys, only to be blocked…
Professional Development: Firm Culture: Part of the Equation In a Career Move
By Sharon Meit Abrahams
Law firm culture is the values the lawyers feel on a daily basis, the assumptions lawyers make when making decisions, the real behaviors that fuel the organization’s success and serves as a competitive advantage. This is what you will want to understand during the recruiting process.
Copyright © ALM Media Properties, LLC. All Rights Reserved.
