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Our furry companions have used this time of “forced togetherness” to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.
Those who know me are quite aware that my wife and I adore our animal companions. At one point, we had seven — three Italian greyhounds, three Sphynx (hairless) cats and a 28-year-old African grey parrot. Our canine friends departed this Earth far too soon, but we still have our hands full with the remaining critters — especially those felines! And let’s just say that sharing a home with them during a global pandemic has been anything but boring. When not anxiously trying to ensure they are all properly pampered, we spend a great deal of time simply observing them — watching their interactions with each other and the world around them, listening to their endless array of vocalizations and, perhaps most important, waiting for them to fill us in on the meaning of life. And while that wait continues, I am convinced they have used this time of “forced togetherness” to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.
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a tendency to trust optimizes outcomes on average — but you have to think in individual transactions. Are lawyers too distrusting to make good decisions in those instances? This article explores the concept of trust, the impact of trust on cooperation, and whether lawyers have trust issues and what that means for them and for their clients.
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