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Our furry companions have used this time of “forced togetherness” to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.
Those who know me are quite aware that my wife and I adore our animal companions. At one point, we had seven — three Italian greyhounds, three Sphynx (hairless) cats and a 28-year-old African grey parrot. Our canine friends departed this Earth far too soon, but we still have our hands full with the remaining critters — especially those felines! And let’s just say that sharing a home with them during a global pandemic has been anything but boring. When not anxiously trying to ensure they are all properly pampered, we spend a great deal of time simply observing them — watching their interactions with each other and the world around them, listening to their endless array of vocalizations and, perhaps most important, waiting for them to fill us in on the meaning of life. And while that wait continues, I am convinced they have used this time of “forced togetherness” to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.
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Drumming Up Business While Trumpeting Your News
By Vivian Hood
An Integrated Strategy
Despite the current uncertainty, though, developing solid plans with accountability, results and measurement can be done. Preparing a comprehensive business development strategy — one that is integrated with public relations — is more critical than ever to avoid being considered pleasant but boring elevator music.
Communicating During the COVID-19 Crisis
By John J. Buchanan
The COVID-19 pandemic has likely changed how law firms operate from now on, and it has affected all areas, from client service and IT to business development and attorney recruiting and advancement. One area that has been especially hit hard is the communications function.
Redefining Law Firm Financial Management In An Era of Unprecedented Economic Uncertainty
By Ari Kaplan
The pandemic has forced law firms to reevaluate their expenses, refine their budgets, and review their overall operations to adapt to an environment of perpetual uncertainty. To understand their approach, options, and considerations, LSQ engaged Ari Kaplan Advisors to benchmark a range of metrics and perspectives from leaders at an array of organizations.
Lean In to Business Development with Video
By Larry Bodine
Chief Marketing Officers need to lean in to video now with the decline in face-to-face meetings, mano-a-mano networking at events and speeches before in-person audiences, thanks to the pandemic.
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