Follow Us

Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Law Firm Client Relationships Law Firm Marketing and Business Development

Make Your Marketing Purr 

Lessons from Our Pets During a Pandemic

Our furry companions have used this time of “forced togetherness” to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.

X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Those who know me are quite aware that my wife and I adore our animal companions. At one point, we had seven — three Italian greyhounds, three Sphynx (hairless) cats and a 28-year-old African grey parrot. Our canine friends departed this Earth far too soon, but we still have our hands full with the remaining critters — especially those felines! And let’s just say that sharing a home with them during a global pandemic has been anything but boring. When not anxiously trying to ensure they are all properly pampered, we spend a great deal of time simply observing them — watching their interactions with each other and the world around them, listening to their endless array of vocalizations and, perhaps most important, waiting for them to fill us in on the meaning of life. And while that wait continues, I am convinced they have used this time of “forced togetherness” to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.

To continue reading,
become a free ALM digital reader

Benefits include:

*May exclude premium content

Read These Next