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Our furry companions have used this time of “forced togetherness” to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.
Those who know me are quite aware that my wife and I adore our animal companions. At one point, we had seven — three Italian greyhounds, three Sphynx (hairless) cats and a 28-year-old African grey parrot. Our canine friends departed this Earth far too soon, but we still have our hands full with the remaining critters — especially those felines! And let’s just say that sharing a home with them during a global pandemic has been anything but boring. When not anxiously trying to ensure they are all properly pampered, we spend a great deal of time simply observing them — watching their interactions with each other and the world around them, listening to their endless array of vocalizations and, perhaps most important, waiting for them to fill us in on the meaning of life. And while that wait continues, I am convinced they have used this time of “forced togetherness” to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.
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How to Create a Culture In a Law Firm That Supports ‘The Hustle’
By Randi Rosenblatt
Whether they practice at global firms consisting of thousands of lawyers or decide to hang a shingle and put their name on the door, lawyers chose a path requiring continuous, never-ending hustle. Not only do they need to master the practice of law, they need to master the art of driving revenue.
Professional Development: How to Be An Ally In the Legal Profession
By Sharon Meit Abrahams
Last year law firms sent out announcements about their commitment to Diversity, Equity, and Inclusion (DEI) efforts in response to racial tensions. One of the initiatives firms stated they implemented is a formal allyship program. However, allyship in not a program or a mindset. It is a verb.
5 Critical Steps Down the Business Development Road
By Aaron Y. Strauss
There is no question that a successful career in professional services requires an ability to generate new business. While acquiring the skills necessary to develop business is certainly a life-long journey, here are five critical elements to consider from the outset.
Gender Equity Is Part of DRI’s DNA
By Emily G. Coughlin
DRI is leading the way for women to take hold of leadership positions, setting the standard for other industry organizations to follow suit.
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