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Recently, I have been reflecting on the past few months and how work environments and client needs have changed. I returned to thinking about the fundamentals of competitive intelligence — the concepts I was taught in my training — and how these have become more important to me as I talk to my clients in not so ‘business as usual’ times.
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Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
By Valerie Pennacchio
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Marketing Tech: When COVID Came, Law Firms Delivered Important Messages in Perilous Times
By Nick Gaffney and Lauren Gard
Determining what to say to whom, and when to say it, was anything but obvious to law firm leaders and marketing departments at the start of the pandemic. But nine months in, some clear strategies have emerged for successfully navigating external communications when the future is uncertain and the stakes are high.
Media and Communications: Cision State of the Media Report Provides Better Pitching Tips
By Carlos Arcos
Cisions recent State of the Media Report included some useful insight and guidance for PR professionals when dealing with the media, including ways to build positive relationships with journalists and best practices for pitching.
Defending Your Career: Self Advocacy at Review Time
By Sharon Meit Abrahams
Firms have taken a hit due to COVID-19 and some will use this review cycle to pinpoint underperformers and reduce compensation. This is why it’s even more important for you to make a case for yourself.
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