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It has been almost seven months since the COVID-19 virus has forced much of the American economy to either shut down (in some part) or work remotely. As I write this article, the Bureau of Labor Statistics (BLS) reports that almost 9 million jobs remain lost and that as many as 6 million of those jobs will never return. Fifteen percent of all small business in the United States have closed permanently with more closing every day.
How to Cut IT Costs and Streamline Operations with Leasing
By Scott McFetters
While analysts predict firms will still see savings from expense cuts in 2021, these savings won't be as dramatic as in 2020 and, moreover, recommend that firms should use profit gains to invest in long-term strategies for growth — like technology.
Understanding Your Clients’ Changing Needs In a Post-Pandemic Legal Market
By Marci Krufka Taylor
If it was challenging to get facetime with clients pre-pandemic, that challenge has only multiplied in the post-pandemic world. As firms look for creative ways to reconnect with clients, client interviews and surveys have become more important than ever for ensuring client satisfaction, loyalty and profitability.
Beyond Se Habla Español: Insights Into Selling to the Expanding Hispanic Market
By Natalie Fragkouli and Liel Levy
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
Stakeholders: How to See Things from the Client’s Perspective
By Catherine Alman MacDonagh
Without hearing the Voice of the Customer (or Client), we risk missing the mark in our strategy, messaging and positioning, as well as delivery of work, product and service, operations, technology, staffing and so forth — in short, we potentially miss on everything.
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