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The annual review process has begun for associates, partners, of counsel and other timekeepers. This year will be different because of the pandemic so it is more important than ever to build a case for yourself. Even if your firm does not have a formal review process, write a self-evaluation, an annual memorandum or year-end report so it can be taken into consideration at year-end for compensation purposes. Firms have taken a hit due to COVID-19 and some will use this review cycle to pinpoint underperformers and reduce compensation. This is why it’s even more important for you to make a case for yourself.
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What ALM Reporters and Editors Expect From Law Firms and PR Pros in 2021: Part I
By Gina Rubel
Part I of this series looks at what veteran legal editors want and expect from law firms and PR pros in 2021. Part II will be in the February issue. Part I offers you a head start.
For the New Year, Copy High Growth Firms By Prioritizing Marketing Investment
By Bill Josten
In the chaos of this past year, it is easy to lose sight of long-term priorities for the sake of addressing short-term crises. Firms must be cautious as they re-examine budget priorities to not underestimate the harm that can be caused by failing to consider the long-range damage that can be done to a firm’s brand by cutting back too much on their marketing efforts.
PROFESSIONAL DEVELOPMENT: How to Embrace Virtual Seminars in 5 Easy Steps
By Sharon Meit Abrahams
In 2021 everyone in the legal field has a virtual platform, so firms of all sizes can jump in and offer webinars on topics that highlight their firms’ practice areas. Create your own virtual programs by following these 5 steps.
COMPETITIVE INTELLIGENCE: Powering Nonprofits With Research
By Stacy A. Zinken
In a time when many of us are searching for ways to help support others, could we use our research super powers to support nonprofit organizations in their philanthropic work? I think Yes!