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The annual review process has begun for associates, partners, of counsel and other timekeepers. This year will be different because of the pandemic so it is more important than ever to build a case for yourself. Even if your firm does not have a formal review process, write a self-evaluation, an annual memorandum or year-end report so it can be taken into consideration at year-end for compensation purposes. Firms have taken a hit due to COVID-19 and some will use this review cycle to pinpoint underperformers and reduce compensation. This is why it’s even more important for you to make a case for yourself.
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By Debra Baker
During times of uncertainty lawyers can hunker down and wait it out, hoping that an opportunity to reengage with clients will present itself. Or they can lean into their discomfort and suspend their self-interest, meeting clients where they are even when there may be no immediate billable work or new business to be had. The latter approach creates a meaningful opportunity for lawyers to deepen relationships and set themselves apart from the pack.
By Patricia Ellard
One of the keys to success in competitive intelligence is communication. Effective communication builds rapport with your clients, which, in turn, builds trust and instills confidence that you will be able to get what they need to achieve their goals. During the COVID-19 pandemic, these elements of trust and rapport have never been more important. In times of stress, there is no time, and it’s harder, to build trust and instill confidence.
By J. Mark Santiago
During the COVID-19 pandemic, law firms have learned that a large number of “essential” services and Standard Operating Procedure rules and assumptions about how an office works are 1950’s myths that need to be identified, examined and re-engineered or discarded.
By Lauren Scardella
It’s safe to say that even if law firm marketers are familiar with Reddit, a very small percentage of lawyers are. But Reddit can be a valuable tool to market attorneys and law firms.