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The annual review process has begun for associates, partners, of counsel and other timekeepers. This year will be different because of the pandemic so it is more important than ever to build a case for yourself. Even if your firm does not have a formal review process, write a self-evaluation, an annual memorandum or year-end report so it can be taken into consideration at year-end for compensation purposes. Firms have taken a hit due to COVID-19 and some will use this review cycle to pinpoint underperformers and reduce compensation. This is why it’s even more important for you to make a case for yourself.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
By Valerie Pennacchio
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Marketing Tech: When COVID Came, Law Firms Delivered Important Messages in Perilous Times
By Nick Gaffney and Lauren Gard
Determining what to say to whom, and when to say it, was anything but obvious to law firm leaders and marketing departments at the start of the pandemic. But nine months in, some clear strategies have emerged for successfully navigating external communications when the future is uncertain and the stakes are high.
Media and Communications: Cision State of the Media Report Provides Better Pitching Tips
By Carlos Arcos
Cisions recent State of the Media Report included some useful insight and guidance for PR professionals when dealing with the media, including ways to build positive relationships with journalists and best practices for pitching.
By Debra Baker
During times of uncertainty lawyers can hunker down and wait it out, hoping that an opportunity to reengage with clients will present itself. Or they can lean into their discomfort and suspend their self-interest, meeting clients where they are even when there may be no immediate billable work or new business to be had. The latter approach creates a meaningful opportunity for lawyers to deepen relationships and set themselves apart from the pack.
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