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Law Firm Client Relationships Law Firm Marketing and Business Development

Professional Development: Three Essential Muscles Law Marketers Must Flex While the COVID-19 Crisis Continues

During times of uncertainty lawyers can hunker down and wait it out, hoping that an opportunity to reengage with clients will present itself. Or they can lean into their discomfort and suspend their self-interest, meeting clients where they are even when there may be no immediate billable work or new business to be had. The latter approach creates a meaningful opportunity for lawyers to deepen relationships and set themselves apart from the pack.


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During good times, lawyers struggle with knowing how best to communicate and stay connected with clients without pestering or being a burden. This is only exacerbated during times of uncertainty when the pressure to develop business intensifies and lawyers’ fear of looking tone deaf, overly aggressive, or self-interested rises.

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