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Marketing Tech: When COVID Came, Law Firms Delivered Important Messages in Perilous Times
Few law firms entered 2020 with a crisis communications plan on hand that could even begin to address the immense challenges introduced by a sudden global pandemic. As lockdowns began in March, offices emptied and remote workforces took shape practically overnight, individual and collective anxiety skyrocketed, and an industry infamous for being slow to change was forced to do just that.
Firms' ability to quickly — but not rashly — and effectively convey necessary information and the appropriate messaging to diverse clientele took on unprecedented importance. Meanwhile, journalists began clamoring for information about the impact of the pandemic on law firm business, the practical matters of lawyering in a new virtual world and legal issues related to the pandemic.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
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Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.