Few law firms entered 2020 with a crisis communications plan on hand that could even begin to address the immense challenges introduced by a sudden global pandemic.
Marketing Tech: When COVID Came, Law Firms Delivered Important Messages in Perilous Times
Determining what to say to whom, and when to say it, was anything but obvious to law firm leaders and marketing departments at the start of the pandemic. But nine months in, some clear strategies have emerged for successfully navigating external communications when the future is uncertain and the stakes are high.
By
Nick Gaffney and Lauren Gard
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