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10 Ways to Prepare for 2021's Collision of Business and Society
We'd all like to forget 2020, but it's unlikely we will. And maybe that's a good thing. Undoubtedly, we'll remember it as the year of COVID-19, global protests calling for social justice and an unprecedented presidential election. But it was also a year in which business leaders started to rethink their value systems and how they engage with stakeholders, especially their employees.
Law firms were no exception. Following the presidential election, many firms found themselves thrown into the media spotlight due to their work for the Trump administration or the Republican National Committee. These firms became the target of negative media coverage, protests and aggressive social media campaigns fueled by deep-pocketed activist groups like The Lincoln Project. But this wasn't the first time that the values and culture of some of the nation's biggest law firms came under the spotlight.
It seems like a lifetime ago, but in 2019, several firms were under scrutiny as gender and racial inequality among the partner ranks was called into question. And before the pandemic hit, Yale Law School students began targeting firms that they believed helped promote the climate crisis by representing energy companies like Exxon.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing, and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.