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Researchers are powerful: They are able to take overwhelming amounts of information and boil it down into a few key bullet points. Law firms can tap into information professionals’ skill sets to support a broad array of programs and initiatives — from overall firm strategy to individual client opportunities to client intake. Nonprofit organizations have similar needs, but often don’t have the budgets to support hiring research professionals.
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By Gina Rubel
Part I of this series looks at what veteran legal editors want and expect from law firms and PR pros in 2021. Part II will be in the February issue. Part I offers you a head start.
By Bill Josten
In the chaos of this past year, it is easy to lose sight of long-term priorities for the sake of addressing short-term crises. Firms must be cautious as they re-examine budget priorities to not underestimate the harm that can be caused by failing to consider the long-range damage that can be done to a firm’s brand by cutting back too much on their marketing efforts.
By Sharon Meit Abrahams
In 2021 everyone in the legal field has a virtual platform, so firms of all sizes can jump in and offer webinars on topics that highlight their firms’ practice areas. Create your own virtual programs by following these 5 steps.
By Debra Baker
With a new year and fresh outlook for the future, the time is ripe for legal technologists and innovators to take the delivery of legal services and client experience to the next level. One key is recognizing that successful innovation — be it turning best practices into standard operating procedures, or reinventing the law firm business model altogether — is equal parts mindset, method and message.