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Law Firm Marketing and Business Development

COMPETITIVE INTELLIGENCE: Powering Nonprofits With Research

In a time when many of us are searching for ways to help support others, could we use our research super powers to support nonprofit organizations in their philanthropic work? I think Yes!


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Researchers are powerful: They are able to take overwhelming amounts of information and boil it down into a few key bullet points. Law firms can tap into information professionals’ skill sets to support a broad array of programs and initiatives — from overall firm strategy to individual client opportunities to client intake. Nonprofit organizations have similar needs, but often don’t have the budgets to support hiring research professionals.

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