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For the New Year, Copy High Growth Firms By Prioritizing Marketing Investment

In the chaos of this past year, it is easy to lose sight of long-term priorities for the sake of addressing short-term crises. Firms must be cautious as they re-examine budget priorities to not underestimate the harm that can be caused by failing to consider the long-range damage that can be done to a firm's brand by cutting back too much on their marketing efforts.

7 minute read January 01, 2021 at 12:11 AM
By
Bill Josten
For the New Year, Copy High Growth Firms By Prioritizing Marketing Investment

The year 2020 will go down in history as one of the worst in terms of its impact on law firm marketing and business development budgets.

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