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Comfort with the status quo has long been the enemy of innovators and change agents. If there was a silver lining for law firm technologists in 2020, it was the discomfort that COVID created. Working from home and other social distancing limitations forced even the most reluctant lawyers to embrace new ways of working and connecting with clients in ways that will long outlast the pandemic.
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What ALM Reporters and Editors Expect From Law Firms and PR Pros in 2021: Part I
By Gina Rubel
Part I of this series looks at what veteran legal editors want and expect from law firms and PR pros in 2021. Part II will be in the February issue. Part I offers you a head start.
For the New Year, Copy High Growth Firms By Prioritizing Marketing Investment
By Bill Josten
In the chaos of this past year, it is easy to lose sight of long-term priorities for the sake of addressing short-term crises. Firms must be cautious as they re-examine budget priorities to not underestimate the harm that can be caused by failing to consider the long-range damage that can be done to a firm’s brand by cutting back too much on their marketing efforts.
PROFESSIONAL DEVELOPMENT: How to Embrace Virtual Seminars in 5 Easy Steps
By Sharon Meit Abrahams
In 2021 everyone in the legal field has a virtual platform, so firms of all sizes can jump in and offer webinars on topics that highlight their firms’ practice areas. Create your own virtual programs by following these 5 steps.
COMPETITIVE INTELLIGENCE: Powering Nonprofits With Research
By Stacy A. Zinken
In a time when many of us are searching for ways to help support others, could we use our research super powers to support nonprofit organizations in their philanthropic work? I think Yes!
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