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Instead of sharing my insights, experience and opinions as a 20-year vet in legal public relations, I went directly to the source – the ALM Media editorial staff. Here is what they had to say about the impact of COVID-19 on the industry as a whole and what they want and expect from law firms and PR pros in 2021. Included are:
*May exclude premium content
Business Development: When the Road Is Bending
By Sheila Murphy
2020 and 2021 have not just been bends in your business development road — it has been more like the road has been placed on top of a roller coaster where you cannot see what the next curve holds.
Leadership in Law: 5 Ways Attorneys Can Utilize Accountability Partners to Build Business
By Randi Rosenblatt
As individuals, accountability helps propel us forward. It forces us to prioritize with intention and makes us enhance our efficiencies so that we can…
Marketing Analytics: More Is Not Always Best
By Penny Paul and Susan Peters
In the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.
What ALM Reporters and Editors Expect from Law Firms and PR Pros In 2021: Part II
By Gina F. Rubel
At the end of 2020, I had the opportunity to interview seven members of the ALM Media editorial staff. This is Part II of a series of questions.
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