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Digital Dive: The Digital Buyer’s Journey: How to Nurture Your Potential Clients

Is there an elegant and effective way to use the power of online media to nurture your potential clients? Yes, and here’s a process to follow for each of the steps of that journey:

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Open your inbox and count how many times you’ve received an email like the following: “Hey Jane Doe, I’m just following up to see if you received my last email.” Or I’m “touching base” or “checking in.” Doesn’t it seem like many digital salespeople follow this same impersonal sequence?

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