Follow Us

Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Law Firm Client Relationships Law Firm Financials Law Firm Marketing and Business Development

Digital Dive: The Digital Buyer’s Journey: How to Nurture Your Potential Clients

Is there an elegant and effective way to use the power of online media to nurture your potential clients? Yes, and here’s a process to follow for each of the steps of that journey:

X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Open your inbox and count how many times you’ve received an email like the following: “Hey Jane Doe, I’m just following up to see if you received my last email.” Or I’m “touching base” or “checking in.” Doesn’t it seem like many digital salespeople follow this same impersonal sequence?

To continue reading,
become a free ALM digital reader

Benefits include:

*May exclude premium content

Read These Next