Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Northern District of California Holds Vanity License Plates Are Not Government Speech

By Grace Tuyiringire
February 01, 2021

Depravity or lust, hostility or prejudice? Whatever those might be. In Ogilvie v. Gordon, No. 20-cv-01707 (N.D. Cal. Nov. 24, 2020), the Northern District of California found that California DMV regulations excluding plaintiffs' personalized plates were like the PTO trademark registration restrictions of SLANTS and FUCT — restrictions struck down by the U.S. Supreme Court for violating the First Amendment. The district court followed the Supreme Court in the trademark cases Matal v. Tam, 137 S. Ct. 1744 (2017) and Iancu v. Brunetti, 139 S. Ct. 2294 (2019), finding the PTO's refusal to register certain trademarks was improper viewpoint discrimination. The result for would-be vanity license plates holders? The California DMV may not prevent registration of vanity plates like QUEER, BO1LUX, DUK N A, or OGWOOLF.

The First Amendment prohibition on viewpoint discrimination does not extend to government speech. For private speech, the government may place restrictions on the use of certain fora, but the extent to which the government controls access depends on the type of forum. The Supreme Court has recognized "(1) the traditional public forum; (2) the designated public forum; (3) the limited public forum; and (4) the nonpublic forum." Walker v. Tex. Div., Sons of Confederate Veterans, Inc., 576 U.S. 200, 215-16 (2015). A traditional public forum "ha[s] immemorially been held in trust for the use of the public and, time out of mind, ha[s] been used for purposes of assembly, communicating thoughts between citizens, and discussing public questions." Id. at 215. A designated public forum occurs where "government property that has not traditionally been regarded as a public forum is intentionally opened up for that purpose." Id. A limited public forum "exists where a government has reserve[ed a forum] for certain groups or for the discussion of certain topics", and a nonpublic forum is one where "the government is acting as a proprietor, managing its internal operations." Id. In a traditional and designated public forum, the court applies strict scrutiny to government restrictions on private speech. Pleasant Grove City v. Summum, 555 U.S. 460, 469-70 (2009). Government restrictions on private speech in a limited and nonpublic forum must be reasonable and viewpoint neutral. Id. at 470.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
New York's Latest Cybersecurity Commitment Image

On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.

Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office Image

A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.

Bit Parts Image

Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights

The Bankruptcy Hotline Image

Recent cases of importance to your practice.

How AI Has Affected PR Image

When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.