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Providing Superior Value to Clients In a Rocky Economic Climate

What kinds of firms are best positioned to provide superior value to clients and why this is such a critical consideration in the current economic climate.

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Imagine for a moment that a friend invites you on a rigorous biking trip. Your friend assures you that the trip will start out nice and easy, that you’ll be riding on flat, smooth pavement. However, as the trip progresses, you are also expected to pass through mountains, forest and desert. You will encounter a wide variety of terrains, ranging from gravel and rock to sand and soil.

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