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Marketing the Law FirmFeaturesLaw Firm Client RelationshipsLaw Firm Marketing and Business Development

The Effective Act of Listening

By Jennifer Papantonio
February 01, 2021

"What keeps you up at night?" remains a critical question to ask clients, and was among those addressed in a recent paper issued by FTI Consulting and Relativity titled, "The General Counsel Report 2021", released in January. In this robust analysis of research conducted by Ari Kaplan Advisors in late 2020, General Counsel describe their developing and ever-expanding roles, with particular attention paid to new responsibilities focused on business strategy, policy, diversity & inclusion, and technology. The list goes on, to be sure.

With GCs and other business leaders facing such incredible challenges, how do lawyers continue to manage clients' transactional, litigation, compliance and regulatory needs, among others, while simultaneously providing professional, and even personal, support? This level of attention and client dedication, while time consuming, is both appropriate and necessary — and it must be intentional, tailored to each relationship and circumstances.

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