There was a lot of attention paid to "client outreach" at the start of the pandemic and the days that followed. Some of the wiser legal and business professionals were
Voice of the Client: Map Processes and Workflows Together to REALLY Hear the Voice of the Client
Clients want better answers than "we are a fabulous, client centered team." They want to know what you are doing for real and how working with you will actually help them. Process improvement and project management are incredibly effective for this purpose.

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