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There was a lot of attention paid to “client outreach” at the start of the pandemic and the days that followed. Some of the wiser legal and business professionals were opportunitists, viewing the constraints as forcing functions for creativity and a chance to demonstrate their commitment to being an excellent business partner.
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By Sheila Murphy
2020 and 2021 have not just been bends in your business development road — it has been more like the road has been placed on top of a roller coaster where you cannot see what the next curve holds.
By Randi Rosenblatt
As individuals, accountability helps propel us forward. It forces us to prioritize with intention and makes us enhance our efficiencies so that we can…
By Penny Paul and Susan Peters
In the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.
By Gina F. Rubel
At the end of 2020, I had the opportunity to interview seven members of the ALM Media editorial staff. This is Part II of a series of questions.