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Business Development: How & Why Law Firms Should Invest In Associates’ Business Development Efforts

Many attorneys don’t actually know how to scale business and require guidance in order to develop and exercise that muscle. This is precisely why law firms should invest in their associates’ business development efforts from the start.

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Private practice attorneys truly own their careers, inside and outside their firms, when they fall into the category of “rainmaker” and when their compensation is a fraction of the business they are able to originate. Of course, there are exceptions — the partner whose practice area is essential to every transaction, the partner who takes on a large firm management role or the partner who fills another non-substantive need of the firm. But, generally speaking, if you are an attorney at a firm, big or small, you’re best suited as a rainmaker. Many attorneys, however, don’t actually know how to scale business and require guidance in order to develop and exercise that muscle. This is precisely why law firms should invest in their associates’ business development efforts from the start.

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