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Here we are, more than 12 months later, still working remotely. I left the office on a Friday in mid-March and have not returned. Thankfully, as CI professionals, the tools we need and use to do our daily work do not depend on us being in a physical location. However the “intelligence” part of our jobs — turning information into action — does require personal contact and talking to colleagues. This interaction provides the context for understanding how information fits into and impacts client relationships.
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By Michelle Calcote King
Every time a brand is mentioned in the media, authors an article, posts on social media or runs a series of ads, a conversation is happening. The conversation is amplified when the audience engages by sharing the article, commenting on the social media post or clicking on the ads. All of this activity results in a certain share of voice.
By Meghan Frank
As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
By Jennifer Simpson Carr
Responses from GCs on what matters most to their companies when hiring outside counsel.
By Randi Rosenblatt
Many attorneys don’t actually know how to scale business and require guidance in order to develop and exercise that muscle. This is precisely why law firms should invest in their associates’ business development efforts from the start.