Follow Us
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Thought leadership or content marketing has gained attention as an effective way to establish credibility, generate awareness of a lawyer’s capabilities and promote an attorney’s unique expertise. (The term content is used broadly to describe any and all information produced by the law firm and delivered to the client or published in public mediums. This includes newsletters, client alerts, blog posts, white papers, speaking engagements, interviews, advisories and memos, training programs and any other information which is intended to inform and educate clients and their business line managers.) Done well, it can also generate inquiries and lead to new engagements. However, not all content written by your lawyers is perceived as valuable. In fact, some content can actually detract from the client-attorney relationship and be seen as irritating. This article describes a model to help your lawyers evaluate the relative value of the information they are sending to their clients and help you communicate the importance of delivering value in their written communications to clients.
Continue reading by getting
started with a subscription.
How to Structure Lawyer Blog Posts for Content Marketing
By Ada Kase
Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.
Retirement Succession Can Hedge Against the Risks of Lateral Partner Acquisition
By David Wood
Increasingly, law firms rely upon acquiring lateral partners and practice groups to grow revenue more quickly than they can by increasing output with existing talent. With this kind of money at stake, a prudent firm is constantly on the lookout for ways to hedge against the risks of acquiring laterals. Implementing an effective retirement succession program is one of them.
Why Are Lawyers Still Working Remote?
By J. Mark Santiago
It’s time for attorneys to return to the office on a five day a week schedule. There is significant evidence that shows remote learning is not as effective as in-person instruction.
Sensory Designed Hospitality: Enhancing Workplace Experience Through the Five Senses
By Petra Parros
Organizations understand that their workplace environment reflects the culture of their organization and are making extraordinary changes to their real estate and fundamental differences in their office operations. But is it working?
Copyright © ALM Global, LLC. All Rights Reserved.
