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Everything You Need to Know About Law Firm Content Marketing
Most law firms understand the value of content marketing, but struggle with creating a plan that produces results and works within their resources. Content marketing will help raise brand awareness for your firm and showcase your attorneys' knowledge and expertise in their practice areas. However, creating relevant content takes time, so being strategic is essential.
There are six steps to developing a content marketing program. These steps should give you the framework you need to execute an ongoing — and effective — content marketing model.
1. Define Goals
Start with overarching goals for your content marketing program. Examples are: "Build brand awareness for the firm in the New York market" or "Increase the visibility of the firm's attorneys." Then get more granular with your goals by looking at individual practice areas, geographic regions or industries. An example could be: "Build brand awareness for the firm's commercial real estate practice by developing informational content targeted at real estate developers" or "Increase the visibility of attorney A and attorney B in the intellectual property arena, specifically in the automotive industry."
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Stranger to the Deed Rule
In 1987, a unanimous Court of Appeals reaffirmed the vitality of the "stranger to the deed" rule, which holds that if a grantor executes a deed to a grantee purporting to create an easement in a third party, the easement is invalid. Daniello v. Wagner, decided by the Second Department on November 29th, makes it clear that not all grantors (or their lawyers) have received the Court of Appeals' message, suggesting that the rule needs re-examination.