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Most law firms understand the value of content marketing, but struggle with creating a plan that produces results and works within their resources. Content marketing will help raise brand awareness for your firm and showcase your attorneys’ knowledge and expertise in their practice areas. However, creating relevant content takes time, so being strategic is essential.
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By Vivian Hood
Working with a business development coach is an investment in yourself that can bring about career success by having a deliberate strategy in place.
Part one of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer, in which we cover a range of key topics relevant to legal marketing professionals.
By Sharon Meit Abrahams
This article delves into what firms can do to support their attorneys who lead training initiatives such as on-boarding new associates, delivering substantive knowledge, designing skill development training or any other aspect of professional development in the legal field.
By Eric Dewey
There is one task that practice group leaders prioritize above all others: the management of the group’s outreach. No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.