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How do you motivate attorneys to become successful rainmakers? You can’t!
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By Melanie Trudeau
There are six steps to developing a content marketing program. These steps should give you the framework you need to execute an ongoing — and effective — content marketing model.
By Sheila Murphy
Impactful Diversity & Inclusion (D&I) programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.
By Brandie Knox
This article identifies why investing in digital tools and applications is more important today than ever and provides examples and potential questions law firms should contemplate.
By Holly Barocio
While the mastery of business development fundamentals applies to all lawyers, women business developers possess unique characteristics and face unique challenges in comparison to their male counterparts.