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BUSINESS DEVELOPMENT: Five Simple Ways Business Development & Marketing Teams Can Make a Meaningful Difference
The billable hour typically dictates how lawyers spend their time. They are working to meet law firm billing requirements while also satisfying clients' needs — two tasks that don't always align, making law firm life a bit more challenging at times. While working a full-time job, attorneys must also strategize how to turn and keep the faucet on and the work flowing — for when the deal closes, the case settles, the matter implodes, or the client simply changes his or her mind. The benefits that business development and marketing teams can bring to the firm and to its attorneys, individually, are multi-faceted, invaluable and sometimes wonderfully unexpected.
If you are a law firm business development and marketing professional, below are five ways to meaningfully assist attorneys in developing their practices.
1. Share Your Capabilities
As a business development and marketing professional you possess experience that is drastically different from that of typical attorneys. Your training is different, your jargon is different, your skillset is different, the metrics you use to measure success are different, the processes you implement are different, and the way you think is, in many cases, different. You bring a new dimension of thinking in terms of scaling a book of business.
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