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Law Firm Marketing and Business Development

BUSINESS DEVELOPMENT: Five Simple Ways Business Development & Marketing Teams Can Make a Meaningful Difference 

The benefits that business development and marketing teams can bring to the firm and to its attorneys, individually, are multi-faceted, invaluable and sometimes wonderfully unexpected.

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The billable hour typically dictates how lawyers spend their time. They are working to meet law firm billing requirements while also satisfying clients’ needs — two tasks that don’t always align, making law firm life a bit more challenging at times. While working a full-time job, attorneys must also strategize how to turn and keep the faucet on and the work flowing — for when the deal closes, the case settles, the matter implodes, or the client simply changes his or her mind. The benefits that business development and marketing teams can bring to the firm and to its attorneys, individually, are multi-faceted, invaluable and sometimes wonderfully unexpected.

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