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The billable hour typically dictates how lawyers spend their time. They are working to meet law firm billing requirements while also satisfying clients’ needs — two tasks that don’t always align, making law firm life a bit more challenging at times. While working a full-time job, attorneys must also strategize how to turn and keep the faucet on and the work flowing — for when the deal closes, the case settles, the matter implodes, or the client simply changes his or her mind. The benefits that business development and marketing teams can bring to the firm and to its attorneys, individually, are multi-faceted, invaluable and sometimes wonderfully unexpected.
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By Natalie Fragkouli and Liel Levy
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
By Mike Mellor
If you’re still stuck in “making a business case” for the tools needed to perform data analyses to unlock value, uncover trends and identify practice correlations to drive revenue, it’s not the end of the world just yet!
By Randy Labuzinski
Value can be derived from even the most-routine media placement of law firm news such as lateral and other attorney moves. With challenges and roadblocks going up almost daily to deter you from getting any news published by credible media sites, why in the world would you not take advantage of every conceivable opportunity to get your press releases and announcements published for free?
By Sharon Meit Abrahams
Law firm culture is the values the lawyers feel on a daily basis, the assumptions lawyers make when making decisions, the real behaviors that fuel the organization’s success and serves as a competitive advantage. This is what you will want to understand during the recruiting process.