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Beyond Se Habla Español: Changing How Attorneys Market to the Growing Hispanic Population
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential.
No matter their area of practice, consumer-focused attorneys cannot afford to ignore marketing to Hispanic Americans. This article explores practical insights for law firms that want to serve this rapidly expanding market.
The Importance of the Hispanic Market
Even in border states with a long-standing Hispanic population, many attorneys tend to overlook the importance of reaching today's Latinx community. Given that the Spanish-speaking market carries substantial buying power and is one of the fastest-growing consumer segments in the U.S. (see, "Six Facts About the Hispanic Market That May Surprise You," Forbes), relevant marketing tactics targeting this demographic will help attorneys expand their client base, both now and in the future.
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