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It’s no secret that firms and marketing departments aren’t equal in regards to aggregating enterprise data, hiring data scientists, or utilizing other resources to try to unlock value, uncover trends and identify practice correlations to drive revenue. So if you’re still stuck in “making a business case” for the tools needed to perform these analyses, it’s not the end of the world just yet! There are plenty of ways to see the forest, even if that value is hidden in disparate silos and requires some manual synchronization. For ease of explanation (and perhaps at the risk of simplicity), I will refer to these areas as the “3 I’s”, where you can use industry, individual and internal data to begin to see patterns, start to test hypotheses around potential “if/then,” “go/no-go” decisions, and potentially unlock other qualified opportunities on your horizon.
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Experience Is Everything: Why Focusing On Client Experience is Critical and How to Get Started
By Kristen Dallman
In this marketplace, one thing is abundantly clear: To remain competitive, you must adapt. So how can you adapt in a way that meets the increased expectations of today’s client? Focus on client experience.
20 Business Lessons from 20 Years to Apply Today
By Gina Rubel
Lessons learned from years of listening, emulating, taking risks, and learning from failures and successes alike.
Brands In the Metaverse: What You Need to Know
By Brandon Leahy and Chloe Delehanty
While it is still unknown how the metaverse will take shape, lawyers advising brands should familiarize themselves with the opportunities it presents, the risks involved, and strategies to consider for enhancing and protecting a client’s brand.
The Impact of Trust On Cooperation
By Mike Whelan
a tendency to trust optimizes outcomes on average — but you have to think in individual transactions. Are lawyers too distrusting to make good decisions in those instances? This article explores the concept of trust, the impact of trust on cooperation, and whether lawyers have trust issues and what that means for them and for their clients.
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