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Media & Communications: Getting Routine Law Firm News Published Still Delivers Value
How many times over the past 12 to 24 months have you clicked to read an online story or mention of your law firm or firm's attorneys, only to be blocked by the dreaded subscription paywall? Where once you could freely roam the online pages of a newspaper or magazine, now you either have limited access to content or must pay a fee to read everything on a site. And the trend is only going to spread.
One study found that 76% of surveyed editors, CEOs and digital content leaders said that driving digital subscriptions is an important or very important revenue focus, ahead of both display and native advertising (see, https://bit.ly/36SHpPs). That's a reverse from what the same survey found three years ago. The push toward digital subscriptions and other forms of reader payment is in full force.
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.