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Voice of the Client: Stakeholders: How to Hear the Voices of the Clients and See Things from their Perspective

Without the Voice of the Customer (or Client), we risk missing the mark in our strategy, messaging, and positioning, as well as delivery of work, product and service, operations, technology, staffing, and so forth — in short, we potentially miss on everything.

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In prior articles, I’ve written about the importance of hearing the Voice of the Customer (or Client), also known as VoC. Without it, we risk missing the mark in our strategy, messaging, and positioning, as well as delivery of work, product and service, operations, technology, staffing, and so forth — in short, we potentially miss on everything.

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