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Law Firm Marketing and Business Development

Competitive Intelligence: CI in a Vacuum? Keeping Your Sanity Check in a World of Remote Working

As we approach the end of the year, office return dates are still uncertain. While we are very capable of functioning efficiently and effectively in our remote competitive intelligence environments, it can be easy to feel isolated, like you’re operating in a vacuum.

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This year hasn’t gone as many of us anticipated. There was no magic bullet when the clock struck midnight on Jan. 1, 2021 that made the COVID-19 pandemic disappear. Our hopes of life returning to “normal” after the summer, getting back to the office, and resuming our daily encounters with colleagues and clients have largely been dashed. As we approach the end of the year, office return dates are still uncertain. While we are very capable of functioning efficiently and effectively in our remote competitive intelligence environments, it can be easy to feel isolated, like you’re operating in a vacuum.

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