Due Diligence Can Mitigate Trademark Risk

How can one launching a new trademark mitigate the risk of rejection or infringement on the basis of likelihood of confusion with an existing mark? The primary strategy is trademark searching.

4 minute read February 01, 2022 at 12:11 AM

Jared A. Stark

Due Diligence Can Mitigate Trademark Risk

Facebook's recent launch of "Meta" made legal news when it was widely reported that another technology company, Arizona-based Meta PC, had filed for a trademark application with the U.S. Patent and Trademark Office (USPTO) for "Meta" in August 2021.

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