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Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. “If my firm were ranked first on Google searches, then we’d really start doing well,” is not an uncommon statement I’ll hear from an attorney. You may have received cold calls from companies guaranteeing the top spot — or at least a place on the first page — of Google search results. What if that company could do what is promised? They usually can’t, of course, but it’s an interesting proposition. This article helps clarify what SEO for law firms really is, and if it will help with your business development activities.
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By Catherine Alman MacDonagh and Frederick J. Esposito Jr.
This article explores the connection between process improvement, project management, and pricing. Clients want budget predictability, options in fee arrangements, and value. The firms that do this well, regardless of their size or location, will have the competitive advantage.
By Debra Baker
How well does your attorney coaching program stack up? Here are six pillars to self-assess whether your informal or formal business development coaching and training programs are working.
By Essie Martsinkovsky
When you’re negotiating, being able to reframe — to change your perspective and approach an issue through a new lens — is critical to getting your needs and wants met.
By Leslie Richards
If your firm is making substantive changes, a rebrand helps to communicate that internally and externally.