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General Counsel Perspectives on Law Firm Marketing In 2022
Do you know what GC's want when it comes to evaluating law firms? Have you asked general counsel for their perspective on law firm marketing? If so, are you incorporating this feedback into your firm's marketing and business development efforts?
I asked several GC's from companies valued from $300 billion to several million dollars for their perspectives on law firm marketing. We covered topics including diversity, innovation, the billable hour, ESG, marketing communications, seminars, CLEs, webinars, podcasts and more. Most in-house counsel were able to go on the record while some had to remain anonymous due to their corporate policies. Here's what they had to say.
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