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As law firms continue to grapple with issues around the future of work, the back and forth regarding return to office and the quiet consideration of long-term hybrid or remote work models, "We must maintain our firm culture!" is the battle cry being sounded in partially occupied offices and on Zoom calls everywhere.
From creative, PR-friendly endeavors like Greenberg Traurig's leaders' #vanlife trip for firm office visits last spring to virtual happy hours to well-intentioned, morale-boosting ice cream socials, many firms have made a valiant attempt to maintain firm culture in the brave new world in which we find ourselves. While much has been studied and written about corporate culture, and about law firm culture in particular, Daniel Coyle's pre-pandemic (2018) book, "The Culture Code," provides valuable guidance for law firm leaders that is particularly meaningful in today's environment.
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