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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Thinking About PR In Law Firm Responses to the War In Ukraine

By Randy Labuzinski
April 01, 2022

The Russian invasion of Ukraine and the ongoing war bring up an interesting conundrum for law firms with business ties to Russia. It also sheds new light on the pattern of law firms (and other corporations) speaking out about social causes and events with significant societal implications.

This discussion is not even about whether a law firm should divest itself from doing business with Russian entities — that's a business issue (although overwhelming public pressure has the winds blowing in a clear direction). This is about how a law firm's actions can have PR implications, particularly when it comes to what is or is not communicated to stakeholders and the media.

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