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Law Firm Management Law Firm Marketing and Business Development

Why Hire a Fractional CMO?

A fractional CMO is an outsourced marketing executive that can perform all the functions of a chief marketing officer, including strategy, planning and implementation, without a company having to commit to a long-term, full-time salary.

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Many companies, especially small and midsize companies, need marketing support but don’t know exactly what to get. Often, they will hire a marketing coordinator, thinking that person can come in and make a difference. The problem is that a person in a coordinator-level position most likely doesn’t have the experience necessary to provide strategy and planning. Instead, that person becomes a glorified assistant doing reactive work.

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