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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Rebranding Your Law Firm? Read This First

By Leslie Richards
May 01, 2022

Rebranding is an initiative law firms should not take lightly. There is a component of culture reflection required. There is a great deal of work involved. However, the upside of a rebranding, done correctly, can be just as significant as the effort. If your firm is making substantive changes, a rebrand helps to communicate that internally and externally. It can provide strong visual reinforcement for your change management initiative and can help you to reposition your law firm in a time of momentous change and innovation in the industry.

Start With Why You Are Rebranding

As with most marketing and communication initiatives, the best place to start any marketing project is with the question "why?" There are good reasons, and not so good reasons.

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